Sunday, December 26

Good old Marketing channels!!

Found this interesting article, which made me stop in my tracks and reconsider the changing scenario:


Google Inc., which helped popularize the idea of automated ad sales on the Web, has been quietly turning to an old-fashioned tool—phone calls—to compete in the hot market for local business advertising.
The Internet-search giant this year has hired several hundred sales representatives to call U.S. businesses such as spas, restaurants and hotels to promote new advertising initiatives, people familiar with the matter said. The effort includes an office in Tempe, Ariz., with around 100 sales representatives, one of these people said.
This clearly points to the need to integrate the New Media options effectively with what we now lovingly call "The Traditional media". After all , Google is pretty much our inspiration to steadily turn digital, and if they cannot ignore traditional methods of Marketing, its a lesson for our Brand Managers!

Wednesday, December 15

Amazing Site!!

This is a special Christmas Season Treat for all my readers and friends.

Your very personal FACEBOOK NEWSPAPER

I absolutely loved it....Hope you do too!

DO Follow, for more such Treats soon :)

Sunday, December 12

For the Youngsters here!



Mike Newman and Cool Material have provided us all with this nifty flowchart.( Courtsey : Mashable)
Approximately 48% of parents friend their kids on Facebook
But does that mean you have to accept said request ?Try out the above chart to decide whether you should just avoid, avoid, avoid, or welcome Mom and Dad into your Facebook realm  

Thursday, December 9

Breaking News : Google+1

TechCrunch was able to get their hands on a confidential screenshot from Google’s headquarters on Google +1 [see below]:
Confidential Screen Shot of Google +1 | Please note the share functionality in the toolbar (source: TechCrunch)





  • Reported image of Google +1 (formerly Google Me)
  • Notice “Confidential” at the top and the share buttons
  • Toolbar would exist at top of Google properties
  • Key part is “loops” = “groups" in Google terminology
  • New toolbar expected to launch early next year
Google is trying to catch up with the Social Revolution. Just sharing a peek . 

Stories behind the BIG NAMES


A friend from Linkedin shared this wonderful set of information with me, which I am sharing in turn, with his due permission. Wonderful facts! I do not know 100% about the correctness. Yet....worth a thought!


The word was invented by Jonathan Swift and used in his book Gulliver's Travels. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! founders Jerry Yang and David Filo selected the name because they considered themselves yahoos. 



The Greek root "xer" means dry. The inventor, Chestor Carlson , named his product Xerox as it was dry copying, markedly different from the then prevailing wet copying. 

Founded by four Stanford University buddies, Sun is the acronym for Stanford University Network. 


 From the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster. 

"Systems, Applications, Products in Data Processing", formed by four ex-IBM employees who used to work in the 'Systems/Applications/Projects' group of IBM. 


  Company founder Marc Ewing was given the Cornell lacrosse team cap (with red and white stripes) while at college by his grandfather. He lost it and had to search for it desperately. The manual of the beta version of Red Hat Linux had an appeal to readers to return his Red Hat if found by anyone! 



  Larry Ellison and Bob Oats were working on a consulting project for the Central Intelligence Agency (CIA). The code name for the project was called Oracle (the CIA saw this as the system to give answers to all questions or something such). 


Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was called Victrola. 


  
It was coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on. 



Bob Noyce and Gordon Moore wanted to name their new company ' Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics. 


Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett. 

Founder Jack Smith got the idea of accessing email via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for Hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casings. 




The name started as a jockey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders - Stanford graduate students Sergey Brin and Larry Page presented their project to an angel
investor, they received a cheque made out to 'Google 



 The name is not an acronym but an abbreviation of San Francisco . The company's logo reflects its San Francisco name heritage. It represents a stylized Golden Gate Bridge . 



  

Favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 o'clock. 



  The name came from the river Adobe Creek that ran behind the house of founder John Warnock . 

Sunday, December 5

SLIPSTREAMING

Slipstreaming is Piggy back riding on a wave of success or controversy for heightened impact and more competitive performance with minimal cost.
The term comes from motor racing. By getting in close behind the vehicle in front, motor (and cycle) racers face no wind resistance and so they get ‘sucked’ along, going further and faster with less energy cost, because there is no air-resistance to plough through.

Competition is tough in Advertising and Marketing today. There is a huge battle for the slightest mindshare of the Target audience and their are budget constraints that dictate the need to be very innovative and creative since maximum Bang has to be drawn out of the smallest of bucks!

Golf Retailer Slipstreams Tiger Woods in Australian Open

A golf retailer took the opportunity created by the huge buzz of publicity surrounding Tiger Woods in the 2009 Australian Open tournament to place this tiny ad (actual size) in Australian newspapers.





Coke Zero To Slipstream the New James Bond Movie

Coca-Cola UK had teamed up with SONY  to help promote the new James Bond film, "Quantum of Solace," by renaming the Coke Zero brand as Coca-Cola Zero Zero 7.Specially crafted bottles had been designed with a picture of James Bond and the 007 gun barrel logo


Ikea Slipstreams Removal of Australian Prime Minister

Ikea moved quickly  to take advantage of the removal of Kevin Rudd as Australian Prime Minister by his cabinet colleagues.





Traditional marketing uses price, product, promotion and physical distribution (the 4P’s) - to make a business fly. Slipstreaming is a way to make it fly further and faster at no additional cost.