SLIPSTREAMING

Slipstreaming is Piggy back riding on a wave of success or controversy for heightened impact and more competitive performance with minimal cost.

The term comes from motor racing. By getting in close behind the vehicle in front, motor (and cycle) racers face no wind resistance and so they get ‘sucked’ along, going further and faster with less energy cost, because there is no air-resistance to plough through.

Competition is tough in Advertising and Marketing today. There is a huge battle for the slightest mindshare of the Target audience and their are budget constraints that dictate the need to be very innovative and creative since maximum Bang has to be drawn out of the smallest of bucks!

Golf Retailer Slipstreams Tiger Woods in Australian Open

A golf retailer took the opportunity created by the huge buzz of publicity surrounding Tiger Woods in the 2009 Australian Open tournament to place this tiny ad (actual size) in Australian newspapers.

Coke Zero To Slipstream the New James Bond Movie

Coca-Cola UK had teamed up with SONY  to help promote the new James Bond film, "Quantum of Solace," by renaming the Coke Zero brand as Coca-Cola Zero Zero 7.Specially crafted bottles had been designed with a picture of James Bond and the 007 gun barrel logo

Ikea Slipstreams Removal of Australian Prime Minister

Ikea moved quickly  to take advantage of the removal of Kevin Rudd as Australian Prime Minister by his cabinet colleagues.

Traditional marketing uses price, product, promotion and physical distribution (the 4P’s) - to make a business fly. Slipstreaming is a way to make it fly further and faster at no additional cost.