Mahindra Stallio

I like the way, Mahindra chose to drop the N from STALLION to get this name. Along with the n, they seem to have dropped all the sense of wildness which ups the meter for risk. And who could've conveyed the message of SUBTLE LEADERSHIP better than our dear Aamir Khan.

From Brand Positioning perspective, its butter smooth, the way, every other sparkling, king of gimmick Bike has been trashed with a quite grace. Beautiful.Great Job.Jaan, Shaan and Itminaan. I love the 3rd virtue. No hurry. Patience. The way , one wants life to be today. Relaxed.

The mention of waiting mother, very effectively emphasizes the tendency of Indian women to worry about their dear ones on 2 wheelers and the need to take it easy...."not trying to overtake life!"

"There is a fast-moving rhythm to riding a Stallio; it has a sharp up and down movement, much like riding a horse," says Viren Popli , Sr. VP Marketing & Strategy of  Mahindra  & Mahindra.


No tall claims. Plain, simple but extremely impactful message.