Playing with words

Yesterday I shared something interesting through this blog and an old friend of mine reverted with strong opinion, leading to a discussion. It ended with him, accusing me of "Playing with words", and that was food for thought indeed!

Being in the business of Marketing Communication and Brands, words are sacrosanct to me! And isn't everything about words at the end of the day? Be it, spoken or written or expressed mutely?

Because we THINK in words. When we speak nothing, say nothing, even hear nothing...there is this little voice in the head, chattering away , forming opinions, drawing conclusions, passing judgments, spewing words, words and more words.

Words are the key means of expression, and absolutely invaluable to a marketeer. A point in case is FCUK! ( Sorry for the controversial example folks!) but it proves the point beautifully. A meaningless anagram , immediately deciphered and sufficiently captivating. Another example was the smart choice of words :

BIGBOYSTOYS
Exotic Pre-owned Cars

Excellent creative expression . It invites the BIG BOYS! Calls the cars TOYS and takes the "secondhandness" off with the clever use of the word EXOTIC.....wonderfully played with words!

So here's to new games with words! CHEERS!